GBM Backbone Framework Intake Wizard

Before We Begin

Please read and accept the following before submitting any information.

AI Use and Data Disclosure

This intake wizard uses artificial intelligence to analyze your materials and pre-fill the intake form. By proceeding, you acknowledge and agree to the following:

AI processing: Your website content and uploaded documents will be processed by third-party AI and infrastructure services, including a large language model, to extract relevant information. This processing occurs on those services' servers and is subject to their respective privacy policies.
Data storage: Completed intake information will be stored in Good Bones Marketing's internal systems, accessible only to Good Bones Marketing staff.
Data retention: Intake data is retained for the duration of your engagement with Good Bones Marketing and for up to 3 years thereafter. You may request deletion of your data at any time by contacting us at the address below.
Human review required: All AI-generated pre-fills are suggestions only. Good Bones Marketing will review your submitted intake before any work begins. The AI does not make decisions on Good Bones Marketing's behalf.
No guarantee of accuracy: AI extraction may be incomplete or imprecise. You are responsible for reviewing and correcting all pre-filled fields before submission.
File uploads: Any documents you upload (PDF, DOCX, PPTX, TXT) will be converted to text in your browser and transmitted to third-party AI services for analysis. Please do not upload documents containing highly sensitive, legally protected, attorney-client privileged information, or trade secrets.
AI model training: The AI services used by this wizard do not use your submitted content to train their models.

For more information on how Good Bones Marketing handles your data, please review our Privacy Policy. For questions, contact sandra@goodbonesmarketing.com.

I have read and understood the above disclosures. I consent to AI processing of the website URL and documents I provide, and I understand that a human at Good Bones Marketing will review my submission. I am authorized to share the information I am providing in this form.

Step 0 of 3

🤖 AI pre-fill complete. Review everything below and fill in anything marked with *. All fields are editable. Click Submit on the last page when you are ready.

What You'll Complete Total estimated time: 45–55 minutes

1 · About

~10 min

Company Basics
Business Overview
Founder / Spokesperson

2 · Brand Voice

~20 min

Personality & Tone
Writing Style
Voice & Language
Audience & Goals
Confidence & POV

3 · Market

~15 min

Services
Target Audience
Authority Anchor
Competitive Landscape

4 · Finish

~5 min

Guardrails
Point of Contact
Submit

About~10 min

Brand Voice~20 min

Market~15 min

Finish~5 min

About Your Company

GBM will review your submission before any work begins.

🤖 AI Pre-Filled • Review Before Submitting

Company Basics

Core identifying information

Company Name

Website — optional

LinkedIn Company Page — optional

X / Twitter — optional

Instagram — optional

Facebook — optional

TikTok — optional

Other Social Media — optional

Business Type

Engagement Type

Business Overview

What you do, who you serve, and how you operate

What You Do

Core Differentiator

Company Size (employees)

Annual Revenue (approx.)

Geography Served

Business Model

Ownership Structure

What topics do you talk about most naturally or feel most confident discussing? *

What do people in your audience come to you to learn or understand? *

What do you want to be known for in your industry in 3 years? *

Founder / Spokesperson

The person whose name and voice anchors the brand

Name

Title

LinkedIn URL

Credentials / Certifications

Professional Bio

Founder's Personal Voice / Style

Core Topics You Own

Founder's Influence on the Brand

How much should the founder's personality influence the brand? *

Select all traits that describe the founder.

Brand Voice

How your company communicates — distinct from the founder's personal style. These structured choices produce far better AI output than open-ended descriptions.

Brand Personality

Select 3–5 traits that best describe your brand

Click to select. Aim for 3–5 that feel most true, not aspirational.

Personality Scale

Move each dial toward the side that best fits your brand (1 = far left, 5 = far right)

Left end 1 2 3 4 5 Right end

Voice Comparisons

Brand names — companies or people — whose communication style you admire or want to avoid

Sounds Like Us *

Up to 5 brands or people whose voice you want to emulate

Doesn't Sound Like Us *

Up to 5 brands or people whose voice feels off-brand

Writing Style

Select all that apply to your content

Preferred Reading Level *

Preferred Pronoun *

Industry Jargon Usage *

Proof Style *

Language Preferences

Select the phrases that sound most like your company

Tone by Situation

Select one tone for each content type

Content Do's & Don'ts

Words and phrases that define or break your brand voice

Words / Phrases to Always Use *

Words / Phrases to Never Use *

Click any buzzword you want banned from your content:

What You Hate in Marketing Copy — optional

Writing Sample Reactions

Which of these writing styles feels most like your brand?

Additional Voice Context

Optional but useful

Where Company Voice Differs from Founder's Personal Voice — optional

Native Terminology — optional

Primary Content Platform *

Content Examples You Admire — optional

Audience Sophistication

The knowledge level of your readers changes everything about how you write

Primary Audience Knowledge Level *

How Much Should Content Educate vs. Assume? *

Confidence Level

How assertive should your brand sound?

Tentative 1 2 3 4 5 Definitive

Tentative: "We believe this may help…" → Definitive: "This is the most effective approach."

Point of View

How your company positions itself — this single choice shapes every piece of content you produce

Teacher: "Here's how to think about this." | Advisor: "Here's what we'd recommend." | Challenger: "The industry is approaching this incorrectly."

Content Goals

What is content supposed to accomplish? Select up to 3.

Emotional Outcome

What should readers feel after engaging with your content? Select up to 3.

Brand Boundary

Complete the sentence — this usually reveals more about a brand than any other question

"Our company would never…" *

Before We Begin

AI Use and Data Disclosure

Your Materials

Your Services and Markets

Building Your Profile

About Your Company

Brand Voice

Market Intelligence

Guardrails & Contact

Intake Submitted